The Chamois shirt – one of the most popular garments produced by the company was introduced in 1969. This cotton combed shirt represented the new found interest in performing fabrics, that were light, strong and were just as suitable for leisure pursuits and for more extreme outdoor activities. It was in 1972 that the Original Arctic Parka was introduced for the first time, this garment would become par excellence the down parka.
The Arctic Parka was initially chosen by the workers working on the construction of oil pipes in Alaska and with the passing of years the Arctic Parka became increasingly popular throughout the world.
During the 1980s , Woolrich used new materials such as Gore Tex® and Cordura® to enhance its performance.