Born in New York in 1941, Larry Fink is considered one of the greatest exponents of the US social photography that came to the fore during the ‘70s and ‘80s. He received a Guggenheim Fellowship both in 1976 and 1979, the year in which he also held a one-man show at the MoMA in New York. He has long taught in a range of prestigious US institutions such as the Bard College and the Parsons School of Design. His best known series, brought together in volumes such as Social Graces and Boxing (published respectively in 1984 and 1997) focus on the comparison between the lifestyle differences of different social classes, as well as on a number of emblematic places and events in American life and culture, such as the opening parties of art exhibitions, clubs and bars, and gyms. He also worked for a period on fashion photography.
And it was he that initiated and set the tone of the Woolrich Roadtrip, with two campaigns produced in 2004 and 2005.