WOOLRICH JOHN RICH & BROS TO SPONSOR THE THIRD ANNUAL VARIETY STUDIO TO CELEBRATE THE 2010 SUNDANCE FILM FESTIVAL
(Park City, UT) – Woolrich John Rich & Bros. has partnered with Variety to sponsor the third installment of the annual Variety Studio, to celebrate the Sundance filmmaker video series at the 2010 Sundance Film Festival in Park City, Utah. Award-winning and indie directors, actors, writers and producers will be interviewed by Variety’s editorial team, to stream on Variety.com. The Variety Studio’s VIP guests are sure to stay warm while in Park City, as they will experience exclusive gifting by Woolrich John Rich & Bros.
Woolrich John Rich & bros has created for Variety a special Variety parka with a dedicate badge celebrating the Sundance 2010 festival.
This will mark the first Sundance Film Festival sponsorship for the outerwear/sportswear brand. “We are thrilled to be a part of this talented group of industry leaders and look forward to a growing partnership with Variety,” said Andrea Cane, Creative Director of the brand. Woolrich John Rich & Bros. will be gifting the classic Arctic Parka and selected styles.
Guests list include: James Franco, Maria Bello, Chris Cooper, Ben Affleck, Rosemarie DeWitt, Tommy Lee Jones, Joseph Gordon-Levitt, Philip Seymore Hoffman, Amy Ryan, Melissa Leo, Kristen Stewart, Marisa Tomei, John C. Riley, Jonah Hill, Kevin Asch, Jesse Eisenberg, Qtip, Justin Bartha, Danny Asbeckaser, Ari Graynor, Ryan Gosling, Michelle Williams, Mark Ruffalo, Orlando Bloom, Juliette Lewis, Dov Tiefenbach, Joan Rivers, Spike Jonze, Joel Schumacher and more.